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User Acquisition Manager  (44053-6)

What you’ll be doing:
• Manage, arrange, and implement paid media campaigns to drive new user acquisition for critically acclaimed games and new IPs in development.
• Monitor and report on KPIs while setting targets to drive continuous improvement of multi-platform UA strategy.
• Obtain the highest ROI possible while meeting the budget and KPI goals.
• Apply a deep understanding of mobile user acquisition services (including attribution, mediation, DSPs, ad networks and exchanges, data aggregation, and analytics platforms) to develop a strategy built around top performing partners.
• Take ownership of key strategic relationships with external acquisition partners while leading business development efforts for new acquisition channels.
• Work with upper management and Marking on UA budgets and allocations.
• Execute creative problem solving strategy, as well as analytical precision to verify or invalidate assumptions and develop actionable insights.
• Develop App Store Optimization (ASO) strategies and keywords to drive app discovery in iTunes and Google Play Store.
• Work with the Marketing Manager to create bold and attractive advertisements in static and video formats, while staying in line with each game’s brand and marketing plan.
• Optimize creative advertising through effective A/B testing tactics.
• Design and optimize landing page and web acquisition funnel, user segmentation, and SEO for PC user acquisition and to support building product awareness.
• Stay current on latest user acquisition trends and emerging platforms.

Qualifications / desired experience:
• Must have 2-3 years of experience working in digital marketing and mobile user acquisition.
• Bachelor’s degree in a related field such as Economics, Mathematics, Marketing, or Finance.
• Strong writing and presentation skills; has attention to detail.
• High understanding of digital marketing metrics in relation to Conversion Rate, ROAS, CPA, and CTR with mathematical mindset.
• Ability to understand high-level KPIs and the underlying metrics that drive them.
• Mastery of Excel – able to use advanced features (i.e. pivot tables, VLOOKUP).
• Excellent interpersonal and communication skills.
• Experience working with back-end analytics systems is a plus.
• Passion for games!

詳細情報Job Detail

Job Category IT/Technology
Position User Acquisition Manager
Job Order # 44053-6
Salary Up to $85K
Working Location El Segundo
Hours 9 - 6
Days M - F
Parking Yes
Medical Yes
Dental Unknown
Holiday Yes
Sick Leave Yes
Vision Unknown
401K Yes
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